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Research Shows Article Types For MASSIVE Traffic
49K views
Dec 30, 2022
The data is in: These are the types of articles you should write for your niche site to get great results. I developed the PPW or pageviews per word to see where you can get the greatest ROI on your SEO blog writing. The people also ask questions give the best ROI, but you should always combine them with pillar posts and entity articles for the best results. Get all of my blogging secrets and templates for free here: https://thecontentdecoder.com/secrets
View Video Transcript
0:00
I've been tracking all of our articles since the start
0:02
and I have to say the people also ask question type articles perform the best
0:07
And I'll show you why. I've been labeling our articles with a few different categories
0:11
And the labels we use the most are these question and answer type posts
0:15
like answering a big topic. This could be a pillar post. Google question
0:19
That's questions we found through Google. This the people also ask section
0:23
Google auto-suggest, where we use the search bar and then type A, B, C
0:28
it's the alphabet method, I think. Articles we found through Quora, where Quora was ranking high
0:34
and we do a lot of versus articles, so Teppaniaki versus Hibachi or Stop Motion versus Claymation
0:41
I've labeled all of our articles in Google Sheets, so I can track these articles separately
0:45
I'm using Trello for this with Zapier, so when one article is finished in Trello, then this sheet
0:50
automatically gets filled. I won't bore you with the details. It's very nerdy. But what I've also
0:55
added here is the word count, and that's especially important because, it allows me to create the PPW. And what this allows me to do is to see how much effort we put
1:05
into an article and how much page views that results in. So the PPW is the page views per word
1:11
So it's essentially where I take the amount of page views I get on the page and then divide it by
1:15
the amount of words that we written So like the amount of effort we put into it So this gives a much clearer picture of the ROI of an article Now these are all of our articles and the amount of page views we got on in last month As you can see the Q type articles those are the pillar question type articles
1:33
And often they cover a much larger topic than people also ask questions
1:37
So one good performing article like this for us is what is the stall when smoking meat
1:42
It's a larger topic where you cover a lot of questions. People also ask type article or the Google question I've labeled it as is
1:50
a much smaller topic that warrants its own post. So it's just one very specific question that we answer here
1:58
So naturally it can attract a lot less page views, but you also have to write a lot fewer words to get to a full article for this
2:05
And that's why the PPW is so important. So on the people also ask questions on average
2:10
I got 70 page views and the PPW was 0.08. If you look at the larger pillar type questions that we answered
2:18
the PPWs 0.14. So that's a lot higher. So why then would I say that the people also ask
2:25
questions perform a lot better? Now one thing when looking at your total portfolio is that it's
2:30
cute. We started out by writing a lot of larger topics and then discovered people also ask
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questions a lot later on. So when I look at our portfolio as a whole like this, then I mix a lot
2:43
of older posts with a lot of relatively newer posts that had a lot less time to rank So what I also did is save the published date on all of these posts So I can take a look at how fast they rank and I compare all of these types of articles in the same time frame
2:59
So I've got a few graphs here after two months for all of these articles, after four months, and then so on and so on
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So now I can see how these types of articles perform after two months
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compared to other types of articles that perform after two months, regardless of when I've written them
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And what you can clearly see here is that these versus type posts, posts, for example, perform very well early on. Any more pillar type posts also perform very well
3:23
very early on. And that might be because they can pick up a lot of smaller like questions
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people are searching for because it covers a wide range of topics. But because it does that
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you also have to write a lot of extra words compared to like the people also ask questions
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And what you can see as time goes on that the people also ask questions are starting to perform
3:44
better and better. So they really only get traffic for that specific question. You have to write fewer words
3:49
but it results in a great PPW for these articles. So after one year, the people also ask questions
3:56
outperform any other type of article. The next best article for us is the recipe type post. It's also a great
4:03
one, but it takes a long time to start ranking for these. Now a review roundup, like best X for Y
4:09
That one of the hardest things to write You have to write quite a few words and you get a lot less But of course you can also make a lot more money because you can combine ads with affiliate revenue So that also something to take into account Larger pillar topics like the question and answer type posts that are bigger are also very good
4:27
to write about. You can give you a lot of paid views as you do them right and they're still like
4:30
the third highest on our list and how much effort we have to put into them to get some results
4:35
So I'm a data scientist by trade and I like to yze everything. And if it wasn't doing that
4:40
then I would probably invest as much time in the Google Autosuggest articles and the pillar
4:47
post that I was and the people also ask questions. And I would be missing out on some great opportunities to invest our budget better
4:55
I've also started doing more separate people also ask question type articles instead of adding
4:59
them like at the FAQ section underneath the pillar post. I think you can get much better ROI when using them as separate questions than has more
5:09
information on an article that's already very big. And we found the best results where we
5:14
answer these people also ask questions, but also answer a larger pillar post and write about
5:20
the entities as well. So write about what is this thing. That's not really answering a specific
5:25
question. But I think that's the sort of article you should have on your site as well to really
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round out your topical coverage. And click on this video to see how I fix former mistakes and cut up
5:35
a large article, a large monster blog post into smaller articles to..
5:39
serve the surgeon then better
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